Factsheet: The Idea

Welcome to the Íntima Punto y Seguido

Íntima Punto y Seguido is the 11º International Exhibition of Lingerie, Brassieres, Socks, Beach Fashion and Accessories.

The international dispersion, achieved through the 14 subsidiaries and 53 representations that Messe Frankfurt runs worldwide, will have concrete benefits for the Íntima Punto y Seguido, turning the focus on opening new markets and generating a major presence on a regional as well as an international level.

Now, with joined forces, buyers and decision-makers of each market can take part in the largest commercial exchange of the region.

From Argentina to South America

Year after year Argentina has gradually developed an interesting market in the area of lingerie, socks, swimsuits and accessories. Argentina has well trained professionals, innovative designers, manufacturers and institutions specifically working on these issues and an important infrastructure of machinery, supplies and service providers, which makes it a favorable environment for the development of these sectors.

All these specific features transform Argentina into an important gateway to the Mercosur and an ideal trading center to satisfy the South American market.

Buenos Aires is one of the most important capitals of South America and worldwide; besides it is the commercial and production center of Argentina. These factors guarantee the attendance of all important business people and top buyers of the regional as well as the international industry.

The most modern site in South America has been selected to hold Íntima Punto y Seguido

10000 m2 at La Rural Trade Center Buenos Aires have been selected for the event.

The Exhibitors will benefit by the following thing:

  • The geographic location is privileged: area with excellent access byseveral means of transportation (subway, bus and train) and direct highway heading to the airports;
  • llumination and sound of last generation;
  • Conditionned atmosphere;
  • Ample underground parking;
  • Modern hotels.